LaLiga is the top professional football division of the Spanish football league. It’s a league led by young, wealthy players with more followers and influence than any other group in Spain. From the start, The LaLiga Foundation was looking to harness their brand’s equity to make a greater impact on society.
They needed a strategy, a transformative and transcendent solution. An idea capable of reclaiming the essential values of sport and, at the same time, generate true social impact.
We created the first professional football league for people with learning disabilities. The league was born from an initiative that started with the Nàstic de Tarragona team, then went nationwide. It’s a league that values sportsmanship, excitement, and companionship and fun over winning or losing.
LaLiga Genuine is changing the lives of many athletes and families while transforming LaLiga’s reputation.
30 teams across 2 divisions.
€2,776,634 economic value in advertising investment.
7,065 news articles published.
And the greatest achievement of all, which is impossible to quantify, is how the lives of those 796 players, their families and their environment changed. And, of course, our society.