Illustration of a world with the message "Promise your children that you will fight against climate change"

ECODES/Ministerio de Medio Ambiente

How to involve consumers in Social Responsibility.

Context:

There were just a few months left before the XXI International Conference on Climate Change in Paris. Thousands of social entities and hundreds of governments and institutions around the world mobilized to curb climate change. Here, in Spain, the objective was to mobilize and raise awareness among citizens about the impact of climate change on their own lives.

Slide-show of promises that parents and children can make to save energy and avoid pollution.

Transformative solution:

Teloprometo.org was not a website to petition, it was a platform where parents and children pledged to each other to fight climate change, promising to carry out, every day, simple actions. Turning off the faucet while brushing your teeth, turning off the lights when you leave a room or forgoing the elevator in favour of the stairs, for example. We thought, who better than our children to hold us accountable for the future of our planet? And vice-versa. The pledge people took became a game and after 21 days it became a habit making.

Web pages showing the commitment process.
Consumers and society become an active part of the brand’s social responsibility.
Social media of the project. Facebook and Instagram.
Presence and monitoring of the project on influencer blogs.

Results

More than 1,200,000 signatures.
Hundreds of thousands of pledges and thousands of families becoming aware of the impact they have on climate change.

Visit

Summary of articles, posts and presence of the project on the internet and social media.
Teloprometo.org website deployment.

Development:

  • Concept
  • Strategy
  • UX & UI Design
  • Logo Design
  • Corporate Branding
  • Web development
  • Social and Content Marketing
  • Community Engagement
  • Influencer Engagement
  • Digital Campaign

La Casa de Carlota & Friends is the first communication company in Spain to be recognized for its commitment to people and the planet.

B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.