Empty film set. In the center a canvas shows a giant frame with a plain Danone yogurt, a spoon and a text that reads, “Learn from your children.”


How to be the brand your consumers want you to be.


Brands are not what they say they are, but what consumers want them to be. 80% of consumers do not believe the social and environmental advertising messages of brands.

The objective of this project was to make Danone a brand and a relevant, honest and committed company.

The brand that consumers want.

Yogurt image leading to a video of young people announcing how they want brands to treat them.

Transformative solution:

Using the Activism Journey methodology, a strategic plan for social transformation was created based on three areas of action:

  • Revise and reorganize their current CSR strategy.
  • Establish an opportunity plan aligned with their brand values and communication strategy, “Let’s claim the good”.
  • Create of a sustainable long-term CSR plan to better understand consumer claims and expectations and to generate initiatives to provide solutions to consumer’s claims .

Fifteen young people pose looking at the camera. On their heads a sign reads, "Learn from your children."
Computer with the website of the action. Reclaiming what’s good.

Let’s claim the good.

Film shoot photo. Close-up of camera viewfinder, out of focus: boys and girls in the background.


  • Strategy
  • Research
  • Creative
  • Consulting
  • Videos
  • Redefinition values and social positioning of brand
  • Creation and execution of content
  • Social media

La Casa de Carlota & Friends is the first communication company in Spain to be recognized for its commitment to people and the planet.

B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.