From CSR to Creative Activism.

It’s no longer just about selling – it’s about using the persuasive power of brands to tackle social and environmental issues. From climate change to people's health or social injustices, establishing a more relevant, credible and activist commitment to consumers.

Activist Journey Methodology

We created and tested a methodology and an innovation ecosystem, where experience, creativity and integration are inter-connected to design transformative solutions. Taking CSR one step further.

CSR Social Thermometer
  • Immersion
  • Research
  • Architecture

1. I achieve

Purpose
  • Areas of opportunity
  • Corporate culture

2. I transform

Transformative Solution
  • Creativity
  • Communication
  • Design

3. I support

We identify values, build transformative strategies and design innovative solutions, with an ROI for brands and society.

The objective of Creative Activism is for our clients to continue selling and growing their market share, and by introducing a social impact dimension into their strategic value proposition, guarantee competitive advantage.

The Academy to train believers

Impact is born from within. Only from within corporate cultures can sustainable projects be elevated and dialled in on creative activism.

1.

We walk in lockstep with corporations, managers and professionals on their journey towards strategic reflection and social impact.

2.

We share and disseminate our thoughts and experiences on a new way to create brands and generate social impact.

3.

We help design, mentor and grow transformative business models and teams.

Futures

A laboratory of innovation and creativity. We work on creative social innovation projects for brands and society. We investigate new disciplines, technologies and methodologies that will impact the future. This is our laboratory focused on what is to come. R&D and innovation hubs where human creativity and disruptive technology work collaboratively.

See BOAL case

Inclusive work of art. Creative activism.
Creative with autism drawing with virtual reality.

The Team

We are a team of highly specialized professionals and associated advisors. Our background is in directing and working in large advertising agencies, international brands, social enterprises and foundations. We are creatives, strategists, planners and professionals who one day understood that we had not only the opportunity, but the duty to use our talent and experience to make our business much more transparent, much more responsible and much more human.

We only want to work with companies, collaborators and brands with values and with a social purpose, who understand, just like us, that there is a new business management model and a new way to communicate to consumers.

José María Batalla
Author of the book "Run your business as if it were a Down Syndrome", José María has directed creative teams in advertising agencies for over 25 years: Lorente Group, Euro RSCG and Havas Worldwide. One day he discovered that creativity could also help brands continue to sell more and, at the same time, contribute to a better, more sustainable world.
José María Batalla
  • Founding Partner
  • Creative Director
Linkedin
Sergi Capell
After 12 years directing the “Caja Madrid Social Work” activity in Catalonia and the Balearic Islands, Sergi decided that the time had come to start his own journey and take advantage of his experience in the development of social enterprises.
Sergi Capell
  • Founding Partner
  • Director of Operations
Linkedin
Joan Teixidó
Joan has worked for and directed some of the best advertising agencies in the country, such as MMLB, Contrapunto or TBWA. One day he thought that the commitment of brands with society had to take a step forward and founded Micropolix in Madrid. In 2017 he joins La Casa de Carlota & Friends.
Joan Teixidó
  • Creative Director
  • Branded Content
Linkedin
Jordi Guix
20 years of experience linked to consumer knowledge and brand building. Seven years in Marketing and Trade Marketing in Henkel and 11 years in Havas Group, as General Director of Research & Insights. Jordi has directed and explained the Meaningful Brands Study worldwide.
Jordi Guix
  • Head of Strategy and Innovation
Linkedin
José María Canalda
José María has a huge amount of experience running and building advertising agencies. From MMLB to Grupo Lorente, Euro RSCG, Casadevall Publicis and Clackson. These days he’s making La Casa de Carlota & Friends think about generating social impact as well as generating economic impact.
José María Canalda
  • Business Manager
Linkedin
Arminda Carbonell
More than 20 years of experience in the field of online and offline communication, expert in branding and development of digital products and UX/UI services. Arminda has directed creative teams in 100% digital agencies such as Doubleyou and Herraiz Soto and in advertising agencies.
Arminda Carbonell
  • Digital UX/UI Manager
Linkedin
Alexis Díaz
He says he doesn’t have many years’ experience in large agencies, nor awards in his drawer, nor a published book. He likes to talk about things that interest him, campaigns that try to make the world better and designers who value the good ideas of other designers.
Alexis Díaz
  • Design Manager
Linkedin
Inge Nouws
Inge studied Pedagogy and Fine Arts at the University of Rotterdam and illustration at Eina Barcelona and the School of Visual Arts in New York. After several years designing fashion, drawing in editorials and illustrating wonderful stories, he now directs the inclusive creative processes of La Casa de Carlota.
Inge Nouws
  • Inclusive team manager
Linkedin
Miquel Guri
Creative director, social entrepreneur, teacher and restless, curious father of two (for now). In 2007, after over 15 years, he left the world of traditional advertising to apply his passion and creativity, in a more meaningful way and co-founded TheLoveComes Foundation. Together with LCDC&F, they create a very special academy, conveying what both agencies have learned in the past and because changing the world can’t be a one-person job.
Miquel Guri
  • Head of Training
  • Corporate Culture
Linkedin
Rosa Arredondo
14 years of experience leading projects of digital innovation and culture in cutting-edge organizations such as Mobile World Capital Barcelona, Smart City Expo World Congress, In-Edit, Sónar, Primavera Sound. She believes in the power of communication and digital technology as an impact vehicle for companies to build a better future.
Rosa Arredondo
  • General Manager Barcelona
Linkedin
Joan Pumarola
Joan has been part of the La Casa de Carlota studio team for five years and partner for one. He has participated in dozens of works as a typographer and illustrator, as well as in different Futures projects, such as Boal.
Joan Pumarola
  • Creative inclusive and partner
Albert Canalda
Degree in Economics from the University of Barcelona. After 10 years in several companies in the advertising sector and touring the USA from coast to coast with a Harley, Albert founds Clackson in 2012 and joins La Casa de Carlota & Friends in 2017.
Albert Canalda
  • CFO
Linkedin
Nel Correa
Nel began his work life designing urban projects and lighting events in Medellín, and taught graphic design at the UPB for six years. He currently lives, breathes and dances the Carlota House experience.
Nel Correa
  • Graphic Designer
  • Illustrator and founder of La Casa de Carlota & Friends Medellín
Linkedin
Sara Rumié
Since her childhood days her curiosity and why questions tired her mother out, and today they have led her to do a bit of everything in various areas of design for the simple pleasure of learning, until she found in La Casa de Carlota the answer to her deepest "why" question.
Sara Rumié
  • Graphic Designer and founder of La Casa de Carlota & Friends Medellín.
Linkedin
Raquel Maireles
Raquel was born in Seville although she is considered a tenant of the world. She has a Bachelor of Fine Arts specializing in design, and one day she decided to bring together her most liberal and diverse sensibilities to improve the world. Passionate about her work, restless and creative in the world of design activists.
Raquel Maireles
  • Creative Manager
  • Responsible and founder of La Casa de Carlota & Friends Seville
Gonzalo Conradi
Bachelor of Fine Arts specializing in painting. A wild, Flemish multidisciplinary artist. He knows that everything is a matter of communication and to this idea he dedicates his time, his strength and his joy.
Gonzalo Conradi
  • Creative Director and founder of La Casa de Carlota & Friends Seville
Luiza Laloni
Licensed by the Escola Superior de Propaganda e Marketing de Sao Paulo, she has worked on creating communication strategies for large companies in Brazil. She confesses to being passionate about people and brands and loves diversity, innovation and teamwork. Six months at LCDC&F Barcelona were enough to discover that this is her home. In her own country.
Luiza Laloni
  • Director and founder of La Casa de Carlota & friends Sao Paulo
Linkedin

Advisors

José María Corbinos
Marta Gabarró
José María Galí

La Casa de Carlota & Friends is the first communication company in Spain to be recognized for its commitment to people and the planet.

B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.